The Sun newspaper

SIGNARAMA masks page 3 girls in bid to keep Tevez.                         

Just as SIGNARAMA store manager, Martin Denton, was shutting up shop....he received a phone call from The Sun newspaper desperate for help. In a bid to persuade Sir Alex Ferguson to keep Tevez, The Sun planned to ship their Page 3 girls in the Sun bus to the Manchester United/Arsenal match the next morning and showcase their support for the popular player!

To make their point, they planned to face Sir Alex outside Old Trafford with a sea of faces....all of Tevez! Their plan was to dress each Page 3 girl and fans in the crowd with masks of Tevez.

Martin said: "SIGNARAMA prides itself on going the extra mile for clients; and we certainly did in this instance! The Sun's idea to mask fans and Page 3 girls was fabulous - we were concerned that people would be wearing mush rather than masks though if it rained, so made the masks out of banner material. It was a race to meet the Sun's deadline,  but we had the resources and equipment to succeed. The results were fabulous - and certainly created a spectacular impression."

Helen Prosser, PR Manager for The Sun and News of the World, said:  "SIGNARAMA really pulled the stops out to help us achieve our last minute brainwave to campaign Sir Alex. Despite the timescale, in true style they teased through every detail of the job ensuring safety as well as fantastic results. Fans and The Sun's girls really did face Sir Alex with the popularity of Tevez. The impact was spectacular - because the masks were made so well everyone kept them on throughout the game. Thanks to SIGNARAMA The Sun certainly revealed its support for Tevez!"

Posted Date: 10th Jun 2010